The challenge
An investment business has to connect the experience people see with the operational work behind it. Registration, contracts, brokerage onboarding, client records, renewals, and communication all depend on information moving reliably between systems.
What I led
I led the development of a platform that linked the investor-facing Aurex experience to an internal ERP used to manage clients and contracts. The flow covered investor registration, digital signatures, onboarding through an integration with GBM, and the handoff of client information into the ERP. It also supported contract renewals for Aurex and VGDV and ongoing client communication.
The platform included dashboards for financial flows and machine-learning models to help predict whether clients would renew their contracts.
The result
Monthly contract signings increased by 68%, while the process went from five to 1.5 business days. Connecting the investor journey to the teams responsible for servicing it gave the business one operational flow across acquisition, onboarding, client management, and renewal.